As a business or organisation you need to be found, be read and be acted upon. Failure in any of these stages of communication and you're literally wasting your time and money.
From a marketing point of view, the Internet is considered by many to be no different from any other communication medium. In reality it can be dramatically cheaper and it has a phenomenally larger reach for small/medium sized businesses and organisations. In fact it's Global.
The Internet is an interactive communication medium.
Your web audience, your web customers can't just sit back and get spoon fed your message. They have to actively seek you out.
The Internet is an interactive, 'unstratified', communication medium.
The web can be used to communicate one to one or just as easily one to millions. There are no cost barriers to your broadcast reach. There is an abundance of choices and voices in this 'democratic' world.
The Internet is an interactive, 'unstratified', multi-channelled,
There are a multitude of ways to get your message across: emails, instant messaging, chat rooms, mobile picture and text messaging, message boards, forums, blogs, social network sites, video conferencing, remote presentations, viral campaigns, text advertisements, banner advertisements, RSS feeds, and of course websites. The methods of delivering your message are only limited by time and imagination.
Before you start thinking of a website or web presence you need to do some serious mental exercises with your grey matter. You need to think of how your business or organisation is going to be found. How are you going to establish an Internet presence? Unlike TV, radio, publishing or direct marketing there are no guaranteed audience figures to pitch your message to on the Internet. What there is is some 8 billion plus web pages sitting in cyberspace. Islands of information and chatter. Your customers have to pick you out. It is not an easy prospect.
Unless the web address pointing to your website is 'known' on the Internet or 'known' to your customers in the 'conventional' world offline your voice will never be heard. Sadly this is the fate of countless small businesses.
You'll get the nitty gritty on effective website construction, website design, search engine optimisation, content creation and copy writing. Plus ideas on how to market and kick start your web presence off line in the 'real' world.
You'll learn how to assess the experts you come across. Find out whether they are really up to scratch. Will they help or hinder your ambitions?
You'll be pointed to experts, resources and articles that will help you.
It will be all delivered to you in plain English without the jargon and no embroidery.
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